Using campaign strategy, content creation, digital and print collateral to support underserved youth by raising brand awareness and garnering donations. Consistently aided in strategy and design solutions that resonates with targeted audience.
Summer Camp Campaign
Collaborated in campaign strategy in order to raise $200,000 and increase camp attendees. I directly created the campaign aesthetic, logo, and digital and print collateral. Aided in planning content calendar and took charge of social media management by planning and posting content on Instagram, Facebook, and Linkedin using personable copy.
We raised $150,000+ in donations, reached 92%+ Instagram accounts, and tripled the number of campers.
Impact Report 2024
I supported Hope Horizon by designing the visual layout of an annual key project, applying design principles to create a clear and engaging presentation. Simplified extensive data sets into easy-to-read charts and graphics, ensuring accessibility for a wide audience. To strengthen brand identity, I illustrated custom elements that tied the report together with a cohesive and youthful look. Finally, updating the website to add the 2024 Impact Report webpage.
Aided in content strategy for Fall and Winter campaigns with complete charge of various works from web, digital, and print design to short-form video content.
